Client work

Case studies

A few of the websites I've built for small businesses and organizations, and what each one needed.

The Hoosier Storm Shelters home page

Website + SEO

Hoosier Storm Shelters

Hoosier Storm Shelters gets a steady flow of new leads through their website: more than 300 through the contact form alone since launch, not counting calls and texts. And they're real people looking for help, not spam.

50+leads a month from the website form alone

The Home Team Properties home page

Website + SEO + AI visibility

The Home Team Properties

The Home Team Properties had an old website they couldn't update, and most of what came through their contact form was spam. Since the new site launched, I haven't seen a single spam submission come through. Instead, it's real leads from real people, including leads who found them through AI chat tools like ChatGPT, something their old website never brought in.

From mostly spam to real leads

The Aerial Armor home page: Advanced drone detection systems for any industry

Website + SEO + Content + AI visibility

Aerial Armor

I built Aerial Armor a search-optimized website that clearly states what services they provide, who they provide them for, and how they work with new businesses. That kind of clarity is exactly what Google and AI tools look for.

50+non-branded Google clicks a day, up from zero

It's a pleasure working with TJ. He provides very good updates on projects and has completed everything we throw at him. Highly recommend!

Matt A.Co-founder, Aerial Armor
The Owen County Public Library home page

Website + CMS + Accessibility + AI visibility

Owen County Public Library

The library's old website was hard to update, which made it tough to keep events, classes and news current. I rebuilt it with accessibility as the top priority, driven by new federal requirements, and set it up so the library's own team can manage and maintain it, adding new events, Owen County Adult Education classes and library news whenever they need to.

A site their own team can finally manage

The S.O.B. Gym home page

Website + SEO

S.O.B. Gym

S.O.B. Gym is a 24/7 strength and powerlifting gym right here in Spencer. I built Drew, the owner, a membership website that makes it easy for people to sign up and become members, and makes managing memberships month to month a bit easier.

Finding a balance of good interpersonal skills, compassion, and competence is hard. TJ is great at all of the above. He is responsive to requests and for those of us who aren't technology savvy, he explains things well. I can't recommend working with TJ enough.

Drew HeckmanS.O.B. Gym
An affiliate oil dealer’s home page in black and red: AMSOIL logos, a free-shipping offer, shop buttons and a row of vehicle categories

Website + SEO + Content

Affiliate oil dealer

This client built his own website back in the late ’90s, then fell off the map after another company took it over. My SEO-focused redesign got him found again, and his sales started climbing after a long decline. In 2026 I rebuilt it as a custom site that he owns.

150organic Google clicks a day within six months of launch, up from under 10

Excellent web development and SEO work, TJ's knowledge of SEO is exceptional, the work TJ has done has resulted in the desired objective of ranking for the targeted keywords in Google organic search results and outranking my competitors in an extremely competitive industry going head to head against my direct competitors selling the same products as well as the worlds largest multi billion dollar corporations selling competitive products.

OwnerAffiliate oil dealer

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Image: NASA (Earth at night photo)